Unlock Your Data’s Power
Your data is a powerful pathway
to grow your brand.
Plug into our next-generation
data cooperative and supercharge
your access to response-ready
consumers.
Data co-ops Power Direct Response.
What’s a data co-op? A shared data pool for better targeting. For decades, performance marketers have turned to data co-ops to reach target audiences and fuel growth. But in 30
years, data co-ops haven’t changed much, ignoring massive shifts in consumer behavior and
amazing technology advancements.
Path2Response was built on the premise, “There has to be a better way.” Today, we create
marketing audiences using our unique multichannel dataset and advanced machine learning
platform. The end result: Game-changing performance.
MULTICHANNEL VIEW
Online and offline transactions and behaviors shape our dataset, identifying key signals that other data providers miss.
UNIQUE MODELING
Our machine learning-led approach is simple yet powerful. It’s a single model with thousands of iterations based on billions of data points.
PERFORMANCE DRIVEN
Path2Response’s track record of success is built on a foundation of innovation and data that consistently delivers client wins.
Innovation Drives Superior Performance
Our next-generation marketing data co-op has delivered wins for marketers across
industries by taking a new approach to audience creation.
- Instead of limiting our dataset to the "standard" consumer profile, we integrated powerful digital behavior signals to build a 360 degree view
- Instead of making our clients choose from and manage dozens of models, we streamlined the process with a single configurable model
- Instead of manual data processing and decisioning, we infused advanced machine learning capabilities
The Proof is in Our Approach
20–60%
Performance lift for campaigns that use digital data
Daily
Data updates stream into our database
97%
Path2Response Client Retention Rate
Ready for Results?
If you’re eager to supercharge your performance marketing, our industry-leading
data co-op is your ticket to success.
Let’s connect and get you started!
